Experience

Smartphone with a motivational quote on the screen, a camera, a wireless earbud case, a potted plant, and a small gold container on a wooden desk.

  • With my wealth of experience, I founded Cramer Connect, LLC, a consulting collective, specializing in Internal Communications.

    My passion for transforming culture led me to collaborate with top on-air talent in media, entertainment, and fashion, as well as with C-suite executives at large corporations, high-growth companies, and startups.

    Today, clients hire me for fractional roles, project-based work, gap-filling, and even paternity leave.

  • Relaunch of beloved LEGO franchise. From branding to design, website development and messaging, social media and Black Friday launch, the store is up and running; thriving with a new name, look and feel. All created through Cramer Connect’s collective.

  • As the fractional head of global Internal Communications, I devised a comprehensive global internal communications strategy in just four months. My approach, which included a weekly newsletter, two content series, a contesting initiative, and partner meetings, significantly boosted employee engagement, retention, and recruitment, fostering cross-divisional pride and enthusiasm.

  • Brought on as a consultant, in six weeks, I developed an internal communications strategy following an audit. My recomended initiatives included quarterly town halls, weekly and monthly newsletters, and various employee engagement programs, to create a more engaged workforce both in the newsroom and in the field.

  • As Global VP, People Communications, I superserved an employee base, orchestrated monthly "All Hands" town halls, revamped the onboarding experience, and streamlined programs for a diverse workforce. I also served as a communications partner for the Head of DEI and collaborated with leaders in Workplace, Total Rewards, People Ops, and Culture, elevating the People Team's visibility within the organization.

  • My role at NBCUniversal strategically positioned me to lead internal and HR communications, and establish the Global Internal Communications Council. I launched NBCUZen, a global wellness initiative featuring zen-talks, meditation series, CSR efforts, and virtual events. I also engaged employees through initiatives like the award-winning Bring Your Parents to Work Day and managed the myPerks program, which offered unique brand experiences and highlighted employee participation in newsletters and digital platforms. I collaborated with the Page Program, Interns, and Talent Acquisition teams and was integral in the 2016 reimagining of the Page Program into a rotational learning initiative.

  • During my tenure covering maternity leave as VP of PR at NBC News’ TODAY show, I managed hybrid teams while continuing to fulfill my corporate responsibilities. I oversaw high-profile talent, publicized two book launches, promoted the award-winning TODAY show's daily content on-air and online, and coordinated major events such as Halloween reveals, election coverage, parades, holidays, and the inauguration.

  • As Director of Communications for NBC News, I was the publicist for renowned talents like Tom Brokaw, Ann Curry, and Chelsea Clinton. I launched and sunsetted "Rock Center with Brian Williams," promoted Emmy Award-winning content, and provided PR support for "TODAY." I also managed publicity for Peacock Productions and led initiatives for key projects, including crisis communication for "Everest Jump Live" and the promotion of "SkyWire Live with Nik Wallenda."

  • A Director of Communications, I managed the PR team and positioned C-suite executives and talent as industry leaders. I spearheaded Fuse’s involvement with the Garden of Dreams Foundation, creating the "Fuse Rocks the Classroom" initiative and organizing community outreach. I secured interviews and organized events for talent and promoted the network at major festivals and events like Bonnaroo, SXSW, and the Rock and Roll Hall of Fame induction ceremony.

  • As the Director, Public Relations, our team played a integral role in the growth and sale of TechTV (to Comcast). By establishing TechTV talent as experts and household names in the consumer press, the network experienced a significant increase in distribution and value.

  • Instrumental in growing the agency from three to sixty employees over five years, achieving $4 million in revenue, I oversaw PR for the integrated agency. Demonstrating my ability to drive growth and manage successful campaigns, I was responsible for million-dollar PR programs for clients such as Crescendo Ventures and ValueClick.

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    Award Winning Campaigns

    Not just for millenials, events like Bring Your Parents to Work Day created a sense of pride in employees and their parents - who finally understood what they did at work all day! Explore what experiences may resonate with your employee population.

  • A green starburst badge with jagged edges on a black background.

    Health & Wellness Experiences

    Now more than ever, employees are looking for health and wellness, balance and flexibilty. We create those programs that go above and beyond total rewards; your employees will thank you.

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    Global Newsletters

    Really? Yes. Timely, relevant and consumable still works. Ensuring that what matters most is delivered to employee’s inboxes will increase engagement and you’ll find that they are in-the-know and show up to be a part of something bigger.

Favorite Projects

The Centric Insider

Tapping into celebrity stylists, we created a brand new content series for Centric Brands intranet. Intentionally for associates exclusively, the interview with Jordan Foster, stylist for Favorite Daughter, went viral. A compelling look inside the stylists behind the fashion, the series also features Herve Leger’s Michelle Ochs and Hudson’s Brandon Williams.

View Project

Take Your Kids To Work Day

Immersive experience for the children of NBCUniversal brands and businesses, worldwide. From the control room to the set, the lot to the soundstage, kids got a taste of what their parents do at work all day and at NBCU it’s not just sending emails and sitting in meetings.

View Project

Here … at SoundCloud

Reimagined onboarding experience infused with music, an artist welcome, a high energy talk track and access to key players at the music platform that “leads what’s next in music.” In the company’s brand and voice, the two-day program set the tone for what’s to come on the employee journey.

Retail Launch

Our Collective of Branding and Marketing pros collaborated to launch a pre-loved LEGO store in just six weeks. Brand Identity, Positioning in the Marketplace, Digital & Social Media Presence and In-Store Activations have led to a thriving business.

Follow @scottsbrixstore

Visit www.scottsbrix.com

What People Are Saying

  • "Working with Amy helped me reconnect with my confidence at a time when I needed it most. She has a unique ability to ask the right questions, challenge your thinking, and help you see opportunities you couldn't see on your own. I walked away with greater clarity, a stronger sense of purpose, and a practical plan for what came next."

  • "After years in the same role, I knew I wanted something different but had no idea where to begin. Amy helped me identify my strengths, clarify what mattered most, and approach my job search with confidence instead of fear. I didn't just find my next role—I found a career that feels aligned with who I am."

  • "Amy combines executive experience with genuine empathy. She understands the realities leaders face because she's been there herself. Our coaching sessions helped me become a more intentional communicator, a stronger leader, and a more confident decision-maker."

  • "Amy doesn't tell you what to do—she helps you discover the answers that have been there all along. Every conversation left me feeling more confident, more focused, and better equipped to lead both at work and at home."

  • “You were such a great supporter and voice for Dateline and Rock Center. Thanks for your enthusiasm, imagination & hard work.”

  • "Such a great, clever campaign that will go a very long way toward retaining millennials, a hard-to-reach segment. For a generation that turns to its parents for advice, this was a smart and heartwarming way to build loyalty,"

  • "Amy stepped into our organization during a critical period of change and immediately became a trusted advisor to our leadership team. She brought structure, calm, and strategic thinking to our communications while helping us strengthen trust across the organization. Her impact was felt almost immediately."

Panel of four people seated on stage in front of a large screen displaying a message about bringing parents to work day, with cartoon characters at the bottom of the screen.
Two women sitting at a round table with 'HODA & JENNA' written on it, on a TV set with pink and red background panels, in a daytime talk show studio, with a screen displaying 'TODAY WITH HODA & JENNA' and a banner reading 'WELCOME BACK, JENNA!'
A young girl standing next to a welcome sign with illustrations of children's clothing and accessories, including a shirt, socks, dress, and backpack, at an indoor event.
Group of people doing yoga in a dimly lit studio with mats on the floor.
A young boy standing in front of a green screen, holding a frame labeled 'Future Page' around his face. To the right, a banner reads 'Say Banana! Take our daughters & sons to work day' with colorful cartoon children, hot air balloons, and cityscape i
People attending NBCUniversal's Bring Your Parents to Work Day in 2017, standing next to a Minion-themed mascot with a one-eyed face, striped black and white prison attire, and a poster with the number 603 on it. One man with gray hair and a white sh
Group of people at an event with balloons and tables, NBCU branding visible on digital screens and balloons.
Colorful striped background with a circular label in the center that reads 'CENTRIC Sweeps'.
A man with a beard in a black sweater is speaking into a microphone, with one leg up on a chair, while a woman in black stands facing him. Several women and children are sitting and standing around, with some taking notes. A large screen in the backg
A panel discussion at a conference with a large screen displaying the title 'NBCU Women's Network & Olympic Gold Medalists,' featuring three women seated and talking to an audience in a conference room.
Logo for Scotts Bricks featuring a stylized red and yellow plastic brick with the text 'Scotts Bricks' in bold white lettering.